DoubleClick DART Cookie
What is the DoubleClick cookie doing on my computer?
If you have a DoubleClick cookie in your Cookies folder, it is most likely a DART cookie. The DoubleClick DART
cookie helps marketers learn how well their Internet advertising campaigns or paid search listings perform. Many
marketers and Internet websites use DoubleClick's DART technology to deliver and serve their advertisements or
manage their paid search listings. DoubleClick's DART products set or recognize a unique, persistent cookie when an
ad is displayed or a paid listing is selected. The information that the DART cookie helps to give marketers
includes the number of unique users their advertisements were displayed to, how many users clicked on their
Internet ads or paid listings, and which ads or paid listings they clicked on.
Why does your cookie keep coming back after I delete it?
When you visit any website or search engine on which DoubleClick's DART technology is used, our servers will check
to see if you already have a DART cookie. If the servers do not receive a DART cookie, the servers will try to set
a cookie in response to your browser's "request" to view that Web page. If you do not want a DART cookie with a
unique value, you can obtain a DoubleClick DART "opt out" cookie. Alternatively, you can adjust your Internet
browser's settings for handling cookies. This is explained in the next question.
How can I adjust my cookie settings to accept or decline
To eliminate cookies you may have currently accepted, and to deny or limit cookies in the future, please follow one
of these procedures:
IMPORTANT: IF YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL NEED TO OPT-OUT AGAIN. IF YOUR BROWSER BLOCKS ALL OR
THIRD-PARTY COOKIES, YOU WILL BLOCK THE SETTING OF OPT-OUT COOKIES.
* If you are using Internet Explorer 6.0, go to the Tools menu, then to Internet Options, then to the Privacy
tab. This version of Internet Explorer is the first to use P3P to distinguish between types of cookies. P3P uses
standardized privacy statements made by the cookie issuer to manage your acceptance of cookies. Under the "Privacy"
tab, click on the "Advanced" button. Select "Override automatic cookie handling" and choose whether you want to
accept, block or be prompted for "First-party" and "Third-party Cookies." If you want to block all cookies coming
from DoubleClick's doubleclick.net domain, go to the "Web Sites" section under the "Privacy" tab and click the
"Edit" button. In the "Address of Web site" field, enter "doubleclick.net," select "Block," click OK (menu will
disappear); click OK again and you will be back to the browser.
* If you are using Netscape 6.0+, go to "Edit" in the menu bar, click on "Preferences," click on "Advanced," and
select the "Cookies" field. Now check either the box that says, "Warn me before accepting a cookie" or "Disable
cookies." Click on "OK." Now go to your "Start" button, click on "Find," click on "Files and Folders," type
"cookies.txt" into the search box that appears, and click "Find Now." When the search results appear, drag all
files listed, into the "Recycle Bin." Now shut down and restart your Netscape. Depending on your earlier choice you
will either be prompted by new cookie sets or no cookies will be set or received.* If you are using Mozilla or
Safari, please go to their websites to find out how to disable cookies in those programs.